The Association maintains partner-relationships with manufacturers (Industry), specialist suppliers, planners, architects and processors, organisations and institutes in the area of environmental- and consumer protection as well as test institutes. They support natureplus in reaching its goals and at the same time they themselves profit from the Associations positive image. natureplus integrates the various projects and contributions of these partners, in order to promote and support sustainability within the building sector.
The natureplus corporate image, which specifies clearly defined guidelines for advertising using the natureplus name and trademarks, serves to simplify and homogenise the external image of natureplus. The Associations marketing activities are also structured to provide incentives for these groups of participants to involve natureplus in their own marketing and advertising activities.
The regular exchange with the scientific community (i.e. UBA, AgBB, DFG, FhG), guarantees that the Association is fully informed of any new scientific or technological developments, which enables an alignment with state-of-the-art practices.