Economic Aims
Through the image transfer, the cost of information, especially for small to medium-sized enterprises (SME’s), will be reduced and their competitive position improved. natureplus also develops a consensus of criteria on market-applicable development targets. This will put SME’s in a position to align their company policies to reliable medium and long term parameters. natureplus can therefore act as an orientation point or ‘lighthouse’ for the efficient organisation of a large number of innovative processes. A reduction in transaction costs should enable more competitive selling prices which in turn should help to increase demand. This will mean an increase in the quantities produced, leading to a fall in production costs and so create even more demand. In the long-term, the label should help sustainable, future-oriented products to raise themselves from the level of being merely niche products. The target is an increase in market share for these products from currently just under 5% to 25%.
As a consequence, the goal will also be achieved of offering those interested market participants – including specialists – a reliable information system to simplify the decision-making process, to facilitate access to sustainable building and accommodation products, to reduce application costs as well as reducing the risks of liability relating to product usage and advisory services. The use of renewable resources and mineral raw materials which are almost unlimited in their availability helps to protect our precious resources and makes us less dependent upon the availability of oil.
« back